The UK-based Nigerian entrepreneur and founder of Jamond Jewellery, Saidat “Omoge Saida” Balogun, embodies grace, resilience, and business brilliance across two continents.
Who is Omoge Saida?
Born Saidat Aralamo Ashabi Balogun on July 2, 1971, the 54-year-old entrepreneur has become a household name among Nigeria’s elite celebrated for her elegance, humility, and craftsmanship in luxury jewellery. Beyond her thriving Jamond Jewellery brand, Omoge Saida’s journey reflects hard work, determination, and deep-rooted family values.
1. Early Life and Education
Omoge Saida was born and raised on Lagos Island, Nigeria. She attended Mayflower Junior and Senior Schools before proceeding to Lagos State Polytechnic. Her father, Alhaji Chief F. S. Balogun, a respected community leader from Ijebu-Aiyepe, remains her lifelong inspiration.
2. Journey to London
In 1993, Saidat relocated to the United Kingdom to join her long-time partner. By 1994, she obtained her residency papers — a milestone that opened the door to global exposure, travel, and new business opportunities.
3. Family and Motherhood
A devoted mother of three daughters — Jadesola, Monisola, and Derinsola. Omoge Saida named her business JAMOND, combining their initials. Although she describes her marriage as her “first and only,” she chose not to remarry, dedicating her life to her children and enterprise.
4. The Birth of Jamond Jewellery
What began as a small venture selling designer accessories has evolved into Jamond Jewellery, a sought-after brand in Nigeria and the UK. Known for its bespoke gold collections and exclusive partnerships with European luxury brands like Marroto Riccardo, Omoge Saida has become a symbol of class and credibility in the jewellery industry.
5. Her Business Philosophy
Her principle is simple yet powerful: “Buy only what you can afford.” Omoge Saida promotes financial wisdom over showmanship and maintains a flexible payment structure that prioritizes trust and long-term client relationships.
6. Life Lessons and Resilience
At over 50, she has mastered the art of peace over perfection. “As you grow older, not everyone will love you,” she says. Omoge Saida focuses on grace, positivity, and faith — values that keep her grounded despite public attention.
7. Signature Fashion and Style
A lover of Louis Vuitton, Gucci, Chanel, Hermès, and Valentino, Omoge Saida defines her fashion sense as “simplicity with a touch of bold colour.” Her wardrobe staples include voile, Filtex, and HKG fabrics, blending African elegance with European sophistication.
Today, Omoge Saida stands as one of Nigeria’s most influential diaspora entrepreneurs, bridging luxury, culture, and authenticity from Lagos to London.
Post a Comment