Nollywood actress and filmmaker Funke Akindele has explained why she often dances and creates entertaining social media content while promoting her movies.
The actress said the dance videos are part of her marketing strategy to attract attention, connect with audiences and create awareness around her film projects.
According to Akindele, making a successful movie goes beyond production, as filmmakers must also put serious effort into ensuring that people know about the film and are encouraged to watch it.
She explained that her energetic promotional style is intentional, stressing that she is willing to use creativity and entertainment to get audiences interested in her work.
Akindele, who has recorded major successes in the Nigerian film industry, is known for actively promoting her projects through social media campaigns, dance videos, comedy and collaborations with other entertainers.
Her promotional approach has become a noticeable part of the campaigns surrounding her films, often generating conversations and audience engagement ahead of their release.
The filmmaker maintained that promoting a movie requires dedication and creativity, adding that she will continue to use available platforms and strategies to reach her audience.
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