The inspiring journey of popular Abeokuta caterer and CEO of Halaga Restaurant, Mrs. Balikis Adewole, offers powerful business lessons for young women navigating entrepreneurship in Nigeria’s challenging economic environment.
1. Start Where You Are
Halaga’s business journey began at the age of 15 with hawking fried meat and cooked corn. Her story proves that successful enterprises often begin with humble efforts. Young women are encouraged to start with available resources rather than waiting for perfect conditions.
2. Passion Can Replace Formal Training
Without attending a catering school, Halaga built one of Abeokuta’s most patronized restaurants. Her success underscores the importance of passion, commitment, and continuous self-improvement in business, especially for women who may lack access to formal training.
3. Learn from Criticism, Not Praise
Her first outdoor catering experience exposed gaps in service delivery, from table settings to presentation. Instead of feeling discouraged, she embraced corrections and upgraded her standards. For young women in business, constructive criticism can be a powerful growth tool.
4. Seek Mentorship and Guidance
Mentorship played a major role in Halaga’s rise, with respected community leaders offering advice, encouragement, and opportunities. Young women are reminded that seeking guidance from experienced individuals can accelerate business growth and reduce costly mistakes.
5. Maintain Quality and Authenticity
Halaga’s use of traditional ingredients and hands-on supervision has distinguished her brand. The lesson for young female entrepreneurs is clear: consistency, quality, and authenticity are key to building customer loyalty.
6. Reinvest and Plan for Expansion
From hawking to owning a multimillion-naira restaurant, Halaga’s journey reflects strategic reinvestment and long-term planning. Young women in business are advised to prioritize savings, reinvest profits, and think beyond short-term gains.
7. Combine Education with Entrepreneurship
Despite her business success, Halaga returned to school and studied Business Administration. Her experience highlights the value of education in strengthening managerial skills and enhancing business sustainability.
8. Focus on Strengths, Not Trends
While many caterers venture into foreign cuisines, Halaga chose to specialize in local dishes she mastered. Young women are encouraged to build expertise in their strengths rather than chasing trends they are unprepared for.
9. Delegate and Care for Yourself
Halaga emphasizes proper staffing, self-care, and personal presentation. For women entrepreneurs, balancing business demands with personal wellbeing is essential for long-term success.
10. Build a Supportive Home Front
With the support of her husband and trusted associates, Halaga was able to grow her business with confidence. The story reinforces the importance of supportive relationships in sustaining entrepreneurial success.
Conclusion
Halaga’s story is a testament to resilience, discipline, and vision. For young women aspiring to succeed in business, her journey reinforces the belief that with determination, mentorship, and strategic planning, small beginnings can grow into lasting success.
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