Dubai-headquartered consumer electronics manufacturer, Maser Group, has announced plans to invest $1.6 billion across Nigeria, Ghana, and Kenya over the next two years, signalling a major expansion of its footprint in Africa’s fast-growing technology and manufacturing sector.
The planned investment is expected to focus on the establishment and expansion of local manufacturing facilities, supply-chain infrastructure, and distribution networks aimed at meeting rising demand for affordable consumer electronics across the continent. Industry analysts say the move positions Maser Group to tap into Africa’s youthful population, expanding middle class, and increasing appetite for locally assembled technology products.
Nigeria is projected to receive a significant share of the investment, given its large consumer base, regional market influence, and ongoing push to attract foreign direct investment into manufacturing and technology-driven industries. Ghana and Kenya, both recognised for their stable business environments and strategic access to West and East African markets respectively, are also central to the company’s growth strategy.
In a statement announcing the plan, Maser Group said the investment aligns with its long-term vision to localise production, reduce import dependence, and create sustainable value within African economies. The company noted that the initiative is expected to generate thousands of direct and indirect jobs, support skills development, and strengthen regional supply chains.
The move comes amid renewed efforts by African governments to boost industrialisation, encourage technology transfer, and deepen private-sector participation in economic growth. Experts say large-scale investments such as Maser Group’s could help accelerate Africa’s transition from import-heavy consumer markets to production hubs for electronics and digital devices.
Over the next two years, the company is expected to work closely with host governments, regulators, and local partners to finalise project locations, rollout timelines, and workforce development plans, as it positions Africa as a key pillar of its global expansion strategy.
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