Renowned Nigerian filmmaker Kunle Afolayan has stirred conversation at the premiere of his latest movie, delivering a pointed critique of what he described as unrealistic box office expectations in Nollywood.
Speaking candidly to attendees, Afolayan stated, “There is no competition. I don’t want ₦2 billion or ₦1 billion in the cinema that I won’t be able to collect ₦10 million.” His remarks appeared to take a subtle jab at industry practices that focus on projected grosses rather than actual revenue collected by filmmakers.
The director’s comments have sparked debate among cinema-goers and industry insiders about transparency in box office reporting and the challenges filmmakers face in monetizing their works in Nigerian cinemas. Many praised Afolayan’s honesty, noting that the statement underscores the financial realities of producing high-budget films in Nollywood.
Afolayan, known for his critically acclaimed works such as The Figurine and Citation, has consistently emphasized the need for sustainable filmmaking practices over chasing headlines or inflated numbers. The premiere, attended by celebrities, media personalities, and film enthusiasts, further highlighted ongoing conversations about fair revenue sharing between cinemas and producers in Nigeria.
As the industry continues to grapple with financial and distribution challenges, Afolayan’s remarks serve as a reminder that box office success should be measured not just in projected figures, but in realistic profits that support the growth of Nigerian cinema.
Post a Comment