Ganiyat Idowu Eniola, popularly known as Niyat, is fast emerging as a notable young entrepreneur leveraging creativity, digital storytelling, and transparency to build multiple thriving businesses. Widely recognised on TikTok for her engaging and dramatic style of marketing, Niyat has turned everyday commerce into compelling content, growing a loyal audience under the brand NiyatEssentials.
Business-oriented and highly versatile, Niyat operates across several niches, including perfumes, thrift clothing, herbal products, and skincare services, positioning herself as both a retailer and a skin specialist. Her unique approach to online sales especially her humorous, relatable dramatization of business scenarios has helped her stand out in Nigeria’s crowded digital marketplace.
A graduate of Tai Solarin University of Education and a member of the National Association of Biological Science Education Students (NABSES), Niyat combines academic discipline with entrepreneurial drive, channeling both into sustainable business ventures that cater to everyday consumers and aspiring resellers.
One of her standout initiatives is the NiyatEssentials Reseller Hub, a business-focused group created to simplify the reselling process for beginners and growing entrepreneurs. The platform was designed to address common frustrations in reselling, particularly the lack of transparency and choice in traditional reseller slots. Through the hub, participants can view available items, select exactly what they want to resell, and pay with confidence eliminating guesswork and uncertainty.
Members of the Reseller Hub benefit from clear product images, detailed descriptions, transparent pricing, visible stock quantities, and a structured, beginner-friendly system. The group is curated strictly for business-minded individuals, with only administrators permitted to post, ensuring clarity, order, and ease of use for all members.
In addition to reselling opportunities, Niyat also offers starter business packages tailored to individuals looking to enter the fashion resale market with minimal capital. Her ₦75,000 package includes 10 pieces each of sweatshirts, short denim skirts, bum shorts, bralettes, and mixed tops, while the ₦38,000 package offers five pieces each of similar items, providing flexible entry points for different budgets.
Niyat’s work has earned her appreciation for making entrepreneurship more accessible, especially for young people seeking reliable, low-risk ways to start or scale small businesses. By prioritising transparency, choice, and education, she continues to position herself as both a businesswoman and a mentor within Nigeria’s growing digital commerce space.
She is active on social media via @thriftbyniyat and is reachable directly on +2347038519252 for business enquiries. Through NiyatEssentials, she remains committed to helping others build income streams with clarity, confidence, and consistency.
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