GTI Asset Management & Trust Limited has unveiled a bold strategy to transform the Nigerian Professional Football League (NPFL) into a profitable national asset. The initiative, TNFF (Total Nigerian Football Fund), seeks to attract investors and sponsors while promoting the league nationwide through Radio Nigeria.
NPFL Chairman Otunba Gbenga Elegbeleye described GTI as “God-sent” for the league, highlighting reforms, strict disciplinary measures, and a doubling of prize money from ₦100M to ₦200M as proof of commitment.
GTI Executive Director Nelson Ine stressed the potential of Nigeria’s 380 annual football matches as a marketing goldmine for sponsors. Meanwhile, FRCN will provide live commentary in multiple languages to boost engagement and investment opportunities.
Elegbeleye and NPFL COO Davidson Owumi assured fans of a more competitive, disciplined, and financially rewarding league — but local investment is key. GTI is shouldering the burden, hoping Corporate Nigeria will follow.
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