SarkinMota Autos, the Abuja-based car dealership helmed by Dr. Aliyu Mohammad, has taken the Nigerian automotive market by storm, transforming car sales from a routine business into an entertainment-driven cultural phenomenon. Known widely for starting his videos with the now-iconic phrase “My Bratha!”, Dr. Mohammad has leveraged humor, relatability, and social media savvy to build a brand that resonates far beyond Abuja.
The dealership’s online videos, shared across Instagram, TikTok, and other social media platforms, showcase a variety of vehicles from luxurious SUVs to budget-friendly sedans while highlighting the buying process in a fresh, engaging, and interactive way. Viewers are drawn not only to the cars but also to the energy, charisma, and authenticity that Dr. Mohammad brings to each clip, making him a household name among auto enthusiasts and casual social media users alike.
Dr. Aliyu Mohammad, who holds a degree in business administration, has successfully combined traditional car dealership practices with a digital-first approach, creating a hybrid model that captures both online audiences and walk-in buyers. “My goal was to make buying a car feel fun, simple, and accessible,” he said in a recent interview. “If people are entertained while learning about cars, they’re more confident to make a purchase.”
The viral nature of SarkinMota Autos’ content has generated significant foot traffic, with customers traveling from neighboring states just to meet the man behind “My Bratha” and seal deals. Beyond sales, the dealership has fostered a sense of community among followers, who often comment, share, and engage actively with the videos, amplifying the dealership’s reach organically.
Industry experts note that SarkinMota Autos represents a paradigm shift for the Nigerian auto market. The dealership’s success underscores the growing power of digital media in influencing consumer behavior and has prompted other dealers to rethink their marketing strategies. By blending social media entertainment with trust, transparency, and competitive pricing, Dr. Mohammad has set a blueprint for modern business practices in Nigeria.
Moreover, SarkinMota Autos has positioned itself as more than just a car dealership. It has become a cultural brand one that challenges traditional approaches to commerce, celebrates innovation, and inspires young entrepreneurs across the country to leverage social media as a powerful business tool.
While skeptics question whether virality can sustain long-term growth, Dr. Aliyu Mohammad continues to expand his reach, consistently introducing fresh content, creative promotions, and unique customer experiences that keep audiences engaged. With a growing online presence and an ever-increasing customer base, SarkinMota Autos exemplifies how a single catchphrase, a relatable personality, and innovative thinking can disrupt an entire industry.
In the ever-evolving landscape of Nigeria’s auto market, one thing is certain: when Dr. Aliyu Mohammad says, “My Bratha is selling cars,” millions of Nigerians are listening, watching, and buying.
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