Abdullahi Shiru, Deputy Director and Head of Planning at the Department of Strategic Services, Nigerian Investment Promotion Commission (NIPC), has warned that negative social media comments could adversely affect Nigeria’s investment promotion efforts.
Speaking on the influence of public perception, Shiru stated that online narratives play a significant role in shaping investor confidence, noting that unfavorable or misleading posts can distort the country’s image and hinder potential foreign and local investments.
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He emphasized the need for constructive online discourse, highlighting that while social media offers a platform for engagement, it also carries the risk of amplifying misinformation that may discourage investors.
Shiru further urged stakeholders, media practitioners, and social media users to collaborate in promoting accurate information and positive narratives that reflect Nigeria’s economic potential, ongoing reforms, and investment opportunities.
The NIPC official reiterated that strategic communication and public perception management are critical components of investment promotion, underscoring that the country’s economic growth and attractiveness to investors could be strengthened through responsible online engagement.
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