Women in media have been challenged to stop minimizing their abilities and instead develop the competence and confidence required to thrive in the industry. This charge was given by media, marketing and communications professional Mrs. Kikelomo Atanda-Owo Abati during a special International Women’s Month webinar hosted by Media Girls Nigeria.
The virtual session, held via Zoom, was themed “Owning Your Voice in the Media Space: Nuggets Every Media Girl Should Know.” It brought together aspiring and practicing media professionals eager to gain practical insights on career growth, self-development and influence in the media landscape.
The webinar was convened by Oludolapo Adewale, a broadcast journalist, diction coach and public speaking trainer, who is also the founder of Crystal Lattice Media and Media Girls Nigeria. Through the initiative, Adewale continues to create opportunities for women to learn, connect and grow within the media industry.
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A Bold Message on Competence
Setting the tone for the session, Mrs. Atanda-Owo Abati delivered a striking message that quickly resonated with participants.
According to her, professional opportunities should never be based on gender sympathy but on proven competence.
“I will not give any woman a job because she is a woman. I will give her the job because she knows her onions,” she said.
She emphasized that true staying power in any professional space comes from capability, adding that capacity keeps individuals relevant even when connections fade.
Her message encouraged women to invest in self-development, sharpen their skills and take ownership of their professional voices.
A Multifaceted Professional Journey
Mrs. Kikelomo Atanda-Owo Abati is widely recognised as a multifaceted professional whose career spans marketing communications, journalism, writing, hosting and content creation.
From authoring her powerful autobiography Unbroken to leading Z-Edge Limited, she has built a remarkable career defined by resilience, creativity and strategic leadership in the communications industry.
Her story continues to inspire many women, demonstrating that determination, discipline and vision can help professionals overcome obstacles and build lasting influence.
Practical Nuggets for Media Professionals
During the webinar, the guest speaker shared valuable lessons drawn from her personal and professional experiences.
Key takeaways from the session included:
Capacity keeps you in the room even when connections expire
Play to your strengths and outsource areas where necessary
Invest in your gifts and stay consistent in developing them
Remain curious and never stop learning
Learn to negotiate and understand your worth
Protect your intellectual property
Document your growth and track your progress
Support other women and never shrink in any room
Her insights highlighted the importance of competence, resilience and strategic thinking in building a successful media career.
Participants Share Their Reflections
Participants described the session as enlightening and impactful, noting that the insights shared would help them navigate their professional journeys more confidently.
Gloria Tor expressed appreciation for the session, saying:
“Learning never stops. Bring value and know your worth. Thank you so much for this session. I truly enjoyed it.”
Another participant, Shuga, described the webinar as insightful and inspiring.
“Thank you for the opportunity to be part of this session. It was truly insightful. Happy International Women’s Month to all the remarkable women in media.”
Evelyn Ekwere also commended the speaker and the convener for organising the programme.
“I sincerely appreciate our guest speaker, Mrs. Kikelomo Atanda-Owo Abati, for sharing from her wealth of knowledge. I also appreciate Coach Dolapo for being a blueprint and constant inspiration. I am committed to applying the lessons from this session.”
Strengthening Women’s Voices in Media
In her closing remarks, Oludolapo Adewale thanked participants for their active engagement and willingness to learn.
“These are lovely summaries, dear ladies. Thank you for showing up and learning today. April promises to be another impactful session,” she said.
The webinar further reinforced Media Girls Nigeria’s commitment to empowering women in media by providing platforms that encourage learning, mentorship and collaboration.
Through initiatives like this, the organisation continues to inspire women to build their capacity, strengthen their voices and confidently take their place in the media space.
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